 |
Mobile Entertainment & Commerce
...the analyst view
Edition Forty Four - 7th November 2007 |
| |
|
Poor location information costs MNOs dear, suggests cannibalisation study
Incorrect location information is costing the telecoms sector millions, according to Seeker Wireless. The company’s study found that with Cell-ID, up to 30 per cent of calls are incorrectly tariffed as “at home” when users are actually outside the vicinity of their home, compared to as little as three per cent with an advanced zone detection solution. The result is massive revenue cannibalisation with Cell-ID systems.
Seeker has launched a cannibalisation calculator and a detailed study to highlight the loss in revenues operators can suffer as a result of inaccurate location technology.
Seeker Wireless worked closely with a number of mobile operators and a telecom pricing data provider to ensure that the analysis was an accurate reflection of Fixed Mobile Substitution (FMS) trends worldwide. The calculator and study are designed to help operators effectively plan their FMS solutions.The cannibalisation calculator allows operators to study their subscriber data and business case by country and compare the financial implication of deploying different technologies for HomeZone solutions.
Dr Chris Drane, Chief Executive Officer at Seeker Wireless says: “The voice market is increasingly shifting from the traditional fixed-line towards a mobile future, and our study is further testament to our efforts to raise the bar on accuracy in location technology to make FMS truly profitable for operators. All too often operators considered accuracy to be the Achilles’ heel in location technology; our study quantifies the impact of using network Cell-ID and demonstrates that the technology now exists to make location a real business driver.”
Yours
Sign up today |  |
Strong regulation stimulates telecoms investment, suggests study
It might not be the news that the off portal content market wants to hear, but a report commissioned by the European pro-competition group ECTA suggests that effective telecoms regulation stimulates investment in subsequent The report, Regulation and Investment in European Telecoms Markets, comes at a critical time for the EU telecoms industry as the European Commission outlines its new Regulatory Framework next week.
The study by SPC Network uses separate measures of regulatory effectiveness, the ECTA Regulatory Scorecard, which measures how effective the telecoms regulatory régimes in 17 EU countries are in opening markets to free and fair competition, and the independent OECD Regulatory Reform Index, to establish a relationship between regulation and investment.
Richard Cadman, Director of SPC Network said: “It has long been recognised that the actions of the State, including telecoms regulators, have a significant impact on firms’ incentives to invest. What this study shows, more emphatically than any study before, is that there is a direct and positive correlation between investment levels and the effective implementation of pro-competition regulation. That is because one of the risk factors of investing in competitive telecoms services is the regulatory environment – effective regulation minimises the risk and thereby encourages investment.”
Allowing for differences in population and wealth, investment levels in telecommunications across the EU vary considerably. Investment levels in Europe’s powerhouses, the UK, Germany, and France, range from $220 per capita in the UK to less than half that level in Germany, at 14 per cent below EU average. France’s position has improved significantly in recent years, moving from a position of investing below the EU average in 2003, to well above in 2005, at $120 per capita.
 Comment |  Forward to a Friend
| |
|
GCap Media’s XFM and Capital Radio successfully implement mobile ticketing for top music concerts
As part of GCap owned radio station XFM’s 10th Birthday celebrations, the station has put on a series of 10 concerts featuring some of the biggest names in music. Tickets for the concerts have been and are available to winners of competitions run on air. Winners simply give their mobile phone number to the DJ and are then sent a pair of mobile tickets directly to their mobile phone on the day of the concert.
Winners then turn up at the venue – such as the London Astoria, The Scala, Barfly, Buffalo Bar & 229 – and have their ticket scanned by a portable handheld scanner linked via a wireless network into a live ticket database. Once tickets are redeemed, winners can then enter the venue and enjoy a great night in front of some of the best known bands in the world in a small, private, very exclusive venue.
To date more than 1000 winners and 1000’s of VIP/guest list invitees have attended these exclusive events using mobile tickets. A 100 per cent scan rate has been recorded at every event with a complete banishment of touting or fraudulent use of any ticket. VIP and Guest List management has become a simple and efficient process using the system with all the usual paper lists and manual checking a thing of the past.
Meanwhile Capital FM have used the mobile ticketing system for a number of CapitaLive events including concerts by David Gray, Hard-Fi and Rhianna. James Blunt is due to play on 5th November at The Park Club.
It is GCap’s intention to now offer mobile ticketing for all its events across the group’s radio stations for both the distribution of free/competition winner tickets for in house and promotional events and also for purchased tickets for some of the bigger events the group runs.
Patrick Neville, Competitions Manager at GCAP stated: “The mobile ticketing service has revolutionized the way we do ticketing for events”
Comment | Forward to a Friend | 
|
Jersey Telecom signs deal with Wave Telecom to allow content downloads to PCs and mobiles
Jersey Telecom and Wave Telecom have launched MyZone, a new mobile downloads service, which enables the two operator’s 120,000-strong subscriber-base to purchase, download and consume digital content via mobile phones or PCs. The service has been architected by iO global, the innovative worldwide provider of integrated mobile content solutions, to deliver a digital service that enables consumers to quickly access a broad range of content at any time or location.
The innovative MyZone service is available to all subscribers of Jersey Telecom and Bailiwick of Guernsey's Wave Telecom, and provides the latest local and international news, music tracks, albums, mobile ringtones, wallpapers and games. The converged service is managed via the iO global mobile experience platform and means consumers can download content not only to a 3G mobile, but to a PC. The data can then be seamlessly shared between multiple devices so consumers can enjoy the content in their own time and on their preferred device.
Confirms Tim Ringsdore, Sales and Marketing Director for Jersey Telecom Group: “Through the iO global Mobile Experience platform, our subscribers benefit from being able to access an innovative, enhanced digital content service. MyZone enables consumers to access a wide range of topical and interesting content quickly from international music labels and games providers to local content services from Channel TV. The payment is automated, for simplicity, purchased content is then easily added to our customer’s next mobile invoice. As the only 3G operator across the Islands, we firmly believe we are ahead of the game in delivering such innovative services to our customers.”
|  |
Adding ads to mobile social networking
Gofresh, the technology company behind one of the leading off-deck mobile community sites in the US and Europe “itsmy.com”, has upped its advertising, it announced at Ad-Tech in New York. The d2c mobile network runs on an ad-platform developed in-house by Gofresh, and offers all existing mobile advertising formats
The mobile direct to consumer ad-network is already integrated for the 600,000 mobile internet homepages of “itsmy.com” and serves more than 500 million. pages a month through the network. The platform supports 3,100 different cell-phone types and browser versions and has an actual reach of 2.5 million, off-deck mobile internet community sites.
“If the development of social mobile advertising keeps the current pace of growth, the traditional advertising industry must pay attention not to be overtaken by us,” comments Antonio Vince Staybl, CEO Gofresh.
|   |
In call advertising hits VoIP – mobile next?
It may not be mobile, but it is surely the shape of things to come: in call advertising. Oridian, Online Media Solutions, a privately-owned advertising network and comms company JaJah have signed a partnership agreement in the new and growing sector. The announcement was made at the Ad:Tech New York conference.
Oridian is an international ad network that targets the non-US market, selling in 40 countries around the world, and reaching at least 20 per cent of online users in all major European countries. Oridian monetizes foreign online traffic from North America, bridging between advertisers and publishers around the world to bring international advertisers to North American publishers, and quality global media to advertisers overall.
JaJah, inventor of easy-to-use, low-cost, high-quality, web-activated telephony, is the world’s fastest-growing, most innovative and only truly global Telephony 2.0 platform, counting millions of consumers, telecommunications companies and enterprises as customers. JaJah has made all the benefits of IP communications available to the mass market by connecting phone-to-phone VoIP communication as easy to use as a search engine. The next stage of JaJah’s evolution will be in-call advertising, a new multimedia technology offering highly targeted, real-time promotional opportunities.
By sponsoring calls, advertisers establish new customer relationships and revenue streams, while telecommunications companies can generate greater ARPU by implementing the JaJah In-Call Ad Server alongside their existing infrastructure.
Jacob Nizri, CEO of Oridian says, “Ad networks are the bridge between advertisers and publishers and we’re always on the lookout for new ways to bring dot.com publishers to international advertisers. Our partnership with JaJah is a significant development for our business, but more than that, it’s revolutionary in terms of technology and the development of online advertising: in-call advertising gives call sponsors the ability to reach a global audience on a truly personal level. By its very nature, JaJah creates permission-based, targeted audiences that Oridian can reach effectively, bringing new business to non-US advertisers and monetizing US publishers’ international traffic. US publishers currently sell 80 per cent of their ad space but are missing out on 20 per cent of their potential audience. That’s a number they can’t afford to ignore. We bring them together with that missing 20 per cent -- at the lowest industry cost.”
|  |
Anti-roaming United Mobile successfully attracts major new financial backing to support growth strategy
International mobile calling company United Mobile — the network operator that lets its customers make international calls without paying any roaming charges – has secured a second round of funding.
In addition to Skype's founding investor Morten Lund, United Mobile has attracted several new investors who will provide funds and counsel. The companies are Grazia Equity, Carrington Equity, Ammer!Partners, and Geitner Investment.
Sven Donhuysen, primary shareholder and President of United Mobile, expressed his enthusiasm about the new investors: "The successful results of our investment phase provide United Mobile with an ideal basis to turn the company into one of the most innovative global mobile communications players."
United Mobile allows customers to make outgoing calls at worldwide low rates (from 19p per minute) and receive free incoming calls in over 80 countries. Among these are the EU members, Morocco, South Africa, Australia, Singapore and the United Arab Emirates - countries where an incoming call can cost £1,40 up to £2,00 per minute. With United Mobile users save up to 80 per cent on these prices.
| |
| |
GSMA Mobile World Congress 2007
12th - 14th November 2007, Venetian Macau
The only place where the best converge. The GSMA Mobile Asia Congress 2007, formerly known as 3GSM Mobile Asia Congress, is THE place to connect to the Mobile future! Mobile Asia Congress is a unique environment for leading companies to showcase the latest in mobile products and solutions, a place for the industry's innovators to develop new ideas and for its leaders to set out their visions for growth.
Contact us today to register for the most highly-regarded event in the mobile industry.
Hong Kong: + 852 2593 1286
UK: + 44 2077 592 315
Make the greatest, most effective investment in yourself and your company by being part of the most highly-regarded event in the mobile industry, the GSMA Mobile Asia Congress.
For more information please click here
| |
| |
Mobile Content Producer
BSkyB, London, UK
The Mobile Content Producer will work closely with the Head of Mobile Operations in a team that oversees the creation and distribution of Sky’s mobile content.
Role will largely involve encoding and editing video clips for use on mobile phones, production and distribution of content for the Mobile TV service, distribution of on demand video content for live events including Champions League and international cricket, supply Premiership highlights, goals and features and monitor live streaming. This is an excellent opportunity to learn a variety of skills related to the mobile video industry.
For more information please click here
| |
| |
Mobile Interactive Group power mobile ticketing for Rugby World Cup Final viewing at The O2
Mobile Interactive Group (MIG), recorded in excess of 20,000 SMS requests on its MIDAS™ platform, for 5000 avid rugby fans to receive mobile barcode tickets to watch the Rugby World Cup Final on the big screen at The O2 – Europe’s first fully interactive brand experience, on 20th October. The event was the largest of its kind outside Paris and at a significant, scale, for a mobile only ticketed event.
Amanda Jennings, Head of Sponsorship at O2 commented: “We have a tremendous relationship with MIG and know their mobile services offer visitors to The O2 a rewarding and seamless interactive experience.”
Motorola Leverages Ecosystem Strength to Create Ultimate Mobile Entertainment Experience for MOTO Z8
Motorola, Inc. today recognises its ecosystem allies for their contributions in enriching the MOTO Z8 product experience. These include: Actimagine; CNN Mobile; DataViz; Podcast.com; ShoZu; weComm and Yahoo!
“The involvement of these leading mobile application and solution providers illustrates the incredible ecosystem strength behind the development of Motorola products,” said Christy Wyatt, Vice President, Software Platforms & Ecosystem, Motorola.
Price: £1490 (Single User) £1990 (Multi User) £2990 (Enterprise Wide)
This fourth edition of the mobile games report provides an all-encompassing view of the fast-developing mobile games market. Focusing on downloadable and subscription-based games, the report outlines the strategies that operators, vendors and publishers should employ in order to maximise their respective returns in the mobile games sector.
The strategic report also provides company profiles for more than 20 games
publishers and developers , together with an examination of gaming business
models and a discussion of how the mobile games value chain is likely to
evolve.
| | If you would like to promote your product or service in this newsletter please email: marketing@contentfutures.com | |
ContentFutures.com is a publication of Juniper Research Limited
Sign up today: http://www.contentfutures.com/subscribe.htm
| | ? 2007 Juniper Research Limited ? All rights reserved |
|
