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Dear Industry Executive, The
Big Brother racism furore was in many ways the last straw. Up until the
point where it looked that Channel 4 and programme maker Endemol could
be about to make millions from the votes to get Jade kicked out — in
other words profiting from racism on TV — Call TV had seen its
reputation sink steadily. Big Brother broke the camel’s back. Paul Skeldon | |||||||||||
Mobile messaging set to drive UGC and pro-sumer content spendMobile
messaging — namely instant messaging (IM), email and even MMS — are
increasingly looking like key services for driving mobile revenues,
especially among the pro-sumer and older consumer market, but
also for helping to build mobile community and user generated content
services. And many companies are looking to cash in on a market that
Analysys believes will be worth E26billion by 2010.Bouygues Telecom, Ten, O2, Cellcom, Cosmote, KPN, Starhub and Fareastone are all rolling out IM services, largely based on Miyowa’s platform. Italian operator Wind is also poised to offer IM using the same platform to its i-Mode customers early next month. And all are hoping that Many players in the market now believe that Instant Messaging is the ideal hub to offer innovative and varied products, which will be generated and widely shared by end-users’ communities,” says Pascal Lorne, Chief Executive Officer of Miyowa. Technology company Colibria is banking on IM being central to rolling out mobile blogging and citizen journalism by introducing an image-share application to its industry-leading MIM (mobile instant messaging) portfolio. ‘IM-Photoblog’ is an operator community MIM service extension that enables subscribers to send their own photos and sound files and add text to create a Mobile IM enabled blog. The application adds an exciting multi-media dimension to the mobile IM community experience. Read More: http://www.colibria.com/news_photoblog.html | |||||||||||
T-mobile to publish mobile consumer lifestyle magazines
T-Mobile is joining the ranks of
network operators that are trying to become broader media companies
with the launch of a range of consumer lifestyle magazines on its
t-zones mobile portal. Mobile media publishers MoMac is providing a
fully hosted and managed service for T-Mobile, with the service being
offered to all T-Mobile’s t-zone subscribers on MoMac’s Gomedia mobile
publishing platform. Read More: http://www.momac.net/ | |||||||||||
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Orange UK trials Java based location content search tool UK
operator Orange UK is sponsoring a trial of location-based content
search specialist m-spatial’s new Java version of the Orange Local
mobile search and discovery service. The trial, which began in December
2006, is comparing consumer reactions to the differing user experiences
provided by the existing Orange Local browser-based service and the new
Java service.“The success of the Orange Local service in the UK and its incredible value in encouraging consumer adoption of mobile data has confirmed mobile local search as a strategic priority for the business,” says Steve Ricketts, Orange UK. “By partnering with m-spatial on this trial we expect to generate a wealth of usage and behavioural information which will be used to ensure we continue to deliver the most compelling and intuitive service to our customers.” Built on m-spatial’s Local Search and Discovery Engine (LSDE), the browser based version of Orange Local was launched at the beginning of 2006. Downloadable onto the mobile from the Orange World portal, m-spatial’s new Java service builds on the LSDE technology, offering users additional functionality including the ability to smoothly pan and zoom around a map-based view of local services. “With ever increasing numbers of handsets being Java enabled, the time is right to uniquely combine the benefits of a Java-based user interface with live access to a wealth of local content,” said Andy Walker, CEO of m-spatial. “We continue to drive mobile local search forward, taking advantage of the increasing sophistication of mobile handsets to deliver state-of-the-art services to consumers. Today’s announcement is testament to our commitment to innovation in delivering the best possible user experience and we are delighted to have extended our relationship with Orange UK.” Read More: http://www.m-spatial.com/news_and_events/news/orange_search_local_results | |||||||||||
Mobile ticketing explodes in Nottingham’s Detonate ClubLast Friday night saw the roll out of the World’s first end-to-end all mobile ticketing solution being used for a pay to enter event. Detonate (www.detonate1.co.uk), celebrating its eight anniversary as Nottingham’s biggest underground student clubnight saw thousands of clubber’s purchasing tickets directly via their mobile phone – and receiving their ticket on their mobile for secure and fast scanning at point of entry.Clubbers’ simply text the key word DETONATE to telecoms technology company Trinity’s platform via the shortcode 2500 to buy tickets for the night. A WAP based ticket purchase session is then initiated where credit/debit card details are entered that is as fast, secure and efficient as a web based purchase. Tickets can also be purchased from the Detonate web site and will then be sent directly to the mobile phone. Handheld and kiosk scanners are sited at the entrance to verify the barcoded tickets for fast and easy entry. This is the first time outside of Japan that full end-to-end mobile ticket purchase and redemption has been possible and used live at a major event. Previously “free” tickets have been used or tickets have been bought via a web site but the full process has never been possible on the phone. Mobile Ticketing is set to grow tremendously here in the UK as well as overseas and is projected to be worth an estimated $34 billion by 2009 according to Jupiter Research. Read More: http://www.trinitymobile.co.uk/template3.asp?page=newsandevents | |||||||||||
400,000 hits for Australian Open Tennis WAP sitePA SportEV, the leading provider of sports video for broadband and mobile, has successfully operated its first official tennis mobile service, for the Australian Open tennis tournament, for network operator Optus. The Australian Open WAP site included news, live score updates and video highlights which were downloaded or streamed at the end of each day’s play. The site, accessible to Optus subscribers received 400,000 page impressions during the tournament.PA SportEV was selected by Optus to provide the service, having successfully collaborated with Optus over the past three seasons as the supplier of their official FA Premier League mobile service and builds on 12 months of work building on the success of PA SportEV’s pioneering US Open, Roland Garros and Davis Cup mobile tennis services. Michael Smith, Consumer Group Marketing Director, at Optus says that "With their expertise in creating mobile sites for the French Open and US Open, PA SportEV were the first choice when it came to deciding on a content partner to create a mobile internet site for the Australian Open tennis tournament in OptusZoo. The site provided tennis fans the chance to check live scores on the go, watch video highlights, read player profiles, check the schedule of play and much more.” Read More: http://www.pa-sportev.com/en/about/news.html
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Two-way video service from D2See aims to open up mobile video applications across the boardD2see,
a specialist mobile video technical service provider, has added two-way
video capabilities on its Oygen platform. With this major enhancement,
the Oxygen platform facilitates user-generated mobile video for upload
to internet, mobile and TV services. Emerging two-way mobile video services include video chat, video blogging (vlogging), interactive fanzines, and live-to-air TV participation. By 2010 there are forecast to be 500 million 3G devices worldwide, each with an embedded camera, according to Strategy Analytics. By extending the webcam beyond the desktop, users can create video content wherever they are inspired. “Mobile, the fourth screen, is not just a shrunk-down TV”, says Jeremy Flynn, CEO of D2see, “it has unique attributes that translate into brand new service concepts. 2-way video is an exciting enabler for a new wave of mobile video applications.” Read More: http://www.d2see.com/newsPressRelease.jsp.htm | |||||||||||
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