Content Futures

Mobile Entertainment & Commerce
...the analyst view

Edition Eight - 28th February 2007


 

 

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Dear Industry Executive

Is the mobile content industry targeting the wrong people?

A study carried out by handset maker Sony Ericsson has found, unsurprisingly, that 53 per cent of UK adults work on the move, with 13 per cent doing so on a daily basis.

The key driver to this is that technology — laptops, Wi-Fi and mobiles — allow people to be more flexible in how and where they work. So is the mobile content industry missing a trick?

Mobile email and proper mobile web access — not to mention mobilising software such as MS Office programs — are what these guys are crying out for and, while there is an ever growing buzz around delivering ‘boring’ content and services that meet the needs of the growing number of pro-sumers, not a great deal as moved in this area.

The problem, it seems, is cost. Employers are no longer prepared to subsidise mobile workers use of content and services on mobile, often instigating a blanket ban to stop employees using company devices to access expensive content services for fun.

But with the groundswell in demand from an ever more remote-working populace, surely it is time that someone in the content and services market looked beyond selling stuff to teenagers and really explored how to tap the pro-sumer market and moreover how to make their paymasters cough up for things that really could help business.

Yours

Paul Skeldon

paul.skeldon@contentfutures.com   


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Cutting edge video services are clogging up networks and hampering content uptake

Consumers' increasing appetite for video, interactive gaming and high-speed Internet services is placing huge demands on fixed and mobile networks and runs the risk of crashes, packet loss and incomplete transactions, which could have a detrimental effect on the roll out of everything from community mobile services to games and music downloads — all fledgling markets.

According to figures published by telecoms network solution provider Tellabs, downloading one minute of video takes four times the network capacity than downloading one minute of music. Uploading a video clip from a mobile phone takes five times the network capacity of one minute of talk. HDTV uses five times more bandwidth than standard TV.

Similar issues have plagued the fixed line internet, with many content providers turning to the likes of PacketExchange to build what is being dubbed Internet 2.0, dedicated, non-VPN internet networks to allow for the delivery of content online and increasingly via the mobile internet.

Industry watchers fear that failures now in delivering the right kind of user experience could have a huge impact on developing mobile content services, especially the ‘next generation’ of video and TV content based ones.

Read More: http://www.tellabs.com/investors/annual/2006 

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Forum

LaNetro purchase of MonsterMob signals much needed consolidation in mobile content space

The battle to buy D2C content company MonsterMob has been won by Spain’s LaNetro Zed with a bid for £34million. The purchase turns LaNetro Zed in to what is thought to be the largest mobile value added services (MVAS) company in Europe, with 1200 staff and operations in 31 countries worldwide.

The move, which was widely welcomed by LaNetro’s board, but which saw MonsterMob’s share price drop at the news of the take-over last thing last week, shows how the mobile content and services market is beginning a much needed round of consolidation.

The content market has been tipped to be a multi-billion dollar industry by analysts and insiders, but has largely failed so far to gain the consumer base it was tipped to attract. Consequently, with visions of parallels to the dotcom collapse, the industry is boxing clever by consolidating.

Spanish multinational Zed has been one of the leading players in the global MVAS market over the last three years whilst MonsterMob has built a strong portfolio of businesses across the world’s largest and highest growth markets.  Zed has recently invested over Euro 50 million in the development of the world’s first internet 2.0-based platform, bringing user-generated content, social networking and communication tools to a new integrated mobile and PC environment.  Together the two companies will dominate a global industry.

“MonsterMob’s shareholders have recognised that LaNetro Zed’s offer is best placed to move the business forward, for the benefit of all shareholders, from a firmer financial foundation,” says Javier Perez Dolset, Chairman and Chief Executive of Zed. “This is a strategically important investment for LaNetro Zed as it will allow us to exploit opportunities in markets where MonsterMob has built a strong business including China, USA, Russia and the UK.”  

Read More: http://www.zed.biz/LaNetroZed/Comunicacion/Notas_de_prensa/

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Combined Skype and landline phone launched — could it be a new channel for content?

Downloading content to VoIP phones over services such as Skype have taken a step closer with the launch of the MAX-DECT dual phone for Skype and landlines, which not only allows users to make phone calls either over a landline or via their PC using Skype, but it also features a colour screen.

So what? You may well ask, but since late last year companies have identified the growth in IP based telephony as a potential new market to boost the ringtone, logo and basic mobile content market. This new phone could, it is believed, allow for the delivery of premium content such as ringtones and ringback tones when connected to Skype. The telephone come with Caller ID, an integrated directory and 10 polyphonic ring tones to choose from, and allows calls from specified numbers to be blocked, says manufacturers Maxfield.

Back in February last year, Ministry of Sound teamed up with content provider Qpass — now part of Amdocs — to offer MoS branded content to Skype users as part of the IP carrier’s Personalise Skype service. At the time this was tipped as being a massive new market for mobile content services outside the traditional mobile channel. The arrival of this handset helps that on its way.

Read More: www.tru-pr.co.uk/press/client.php?c=maxfieldindex 

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O2 gives unsigned musicians a boost

Bolstering the links between mobile and music, aspiring musicians are about to get a boost from network operator O2, which is using Mobile Interactive Group to offer SMS voting for O2’s undiscovered bands competition taking place in March.

Launched at the end of January, the competition to find the UK’s hottest unsigned band will see the hopefuls whittled down to 30, all of which will be downloadable. MIG will then offer voting services for the great British public to select the finalists who will perform in front of an expert panel of judges comprising Andy Taylor from Duran Duran, DJ Spoony and Music Week’s Talent Editor Stuart Clarke.

An SMS vote will take place for the public to select their winner. The winner of the O2 Undiscovered chart will get a wildcard to take part in the final in April in London, where the eleven finalists will perform in front of the prestigious O2 Undiscovered panel. The spectacular finale will see the winner performing at the O2 Wireless Festival, which takes in June 07.

Nuala Donnelly, O2 Sponsorship says that: “O2 Undiscovered is highly thought of within the industry and is a great opportunity for undiscovered talent to come to the fore.  This is the second year O2 will be running this event and we’re committed to delivering a monitoring programme with a focus on developing the musically gifted and I’m sure 2007 will prove to be another tremendously successful year.” 

Read More: http://www.migcan.com/news.html#

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New mobile technology set to spur on content services

A technology combining the convenience of text messaging with the content of the internet launches this week; making a new generation of mobile phone services possible, claims developer iOTA Sphere. Its patent-pending technology provides both content providers and mobile network operators with a new easy-to-use, enduring, attractive consumer application to maximise data revenues.
 
“To capitalise on mobile data services you need to retain the interest of the mobile user first”, says iOTA Sphere’s Managing Director, Bruce Eley. “We have witnessed many attempts to replace the mobile browser, yet the declining number of users clearly shows that the formula is not yet right. Whilst growth in data services is still largely attributed to SMS”.
 
iOTA Sphere’s on-device services brings the SMS experience to data services with a distinct focus on usability. On-Device Services retain the user’s interest by providing a fast, simple experience that enables service reuse with responses viewable offline.

“This technology has the potential to attract and retain large subscriber bases even with people who have never used the mobile internet, because of its focus on usability and keeping the user interface familiar,” Eley suggests.

Read More: http://www.iotasphere.com/technology/ods.jsp  

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mBlox posts record off-portal SMS transactions in 2006

Mobile transaction network operator mBlox handled a record number of off-portal transactions for 2006, the company reports. With more than 1.4 billion application-to-person transactions processed worldwide, mBlox is claiming the title of the global leader in off-portal SMS and premium SMS (PSMS) message delivery.

2006 was the fifth consecutive year of high growth for mBlox, with business up 40 per cent over 2005.  In the US, the number of premium SMS transactions mBlox processed increased 100 per cent over 2005, and globally mBlox cleared and settled payments for mobile content transactions worth more than $500 million in street revenue.

“These numbers demonstrate the huge vitality of the direct-to-consumer market worldwide,” says mBlox executive chairman Andrew Bud. “They also position us as the worldwide leader in the transmission, clearing and settlement of off-portal content.  The scale of our network enables us to serve the vast global community of brands and service providers who are discovering the real potential of the mobile medium.  We are excited about growth in 2007, when more enterprises will start to fully embrace the mobile messaging medium. We also look forward to the proliferation of 3G, together with carrier innovations like WAP billing and wholesale data which will open up great new market opportunities.” 

Read More: http://www.mblox.com/mblox/news/view.asp?id=60  

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Upcoming Events

Total Telecoms World Communication Forum

 

Total Telecoms, 17th-19th April 2007, Amsterdam

 

Where the telco business partnerships of the future are formed.

The Total Telecom World Telecommunications Congress is a leadership forum where the CEOs of the world's largest networks and content providers come together. The event is a window into the telecoms business of tomorrow.

 

Visit: www.totaltelecomworldcongress.com


World Telemedia

 

World Telemedia, 26th-27th April 2007, Amsterdam

 

World Telemedia is the only European event for making money from premium mobile, voice, internet & TV content, by linking the power of media and marketing with network delivery, billing and collection.

Attracting over 1200 decision makers from more than 52 countries World Telemedia has built a reputation over 39 shows for being the European networking event where big business is done on the show floor.

 

Visit: www.wtevent.co.uk


Mobile Entertainment World China

 

QualValue, 26th-27th April 2007, Shanghai

 

Mobile Entertainment World China 2007 is designed especially to address the needs of the diverse China Market. There will be around 200 global industry peers from across the mobile entertainment value chain meeting together to discuss the policy environment, emerging technologies, latest industry developing trends, business models & strategies for the future.

 

Visit: http://www.qualvalue.cn/events/me/


2nd Annual Successful MVNO Business Strategies 2007

 

Marcus Evans, 21st-23rd May 2007, Barcelona

 

The Successful MVNO Business Strategies event will discuss the business opportunities in the MVNO market after the initial hype has died down and explore the strategies that have made market players successful. It will explore the MVNO roadmap evaluating which markets have the best opportunities for MVNOs and how regulatory differences can affect entry into a new market.

 

For further information please contact Sumreen Rizvi on sumreenr@marcusevansuk.com or +44 (0) 20 3002 3016

Visit: http://www.marcusevans.com/EVENTS/telecomsCFEventinfo.asp?RecID=12030


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Jobs



Project Manager – MRL Technology

 

£45K, London

 

A leading digital entertainment services company based Shepherds Bush is looking for a Project Manager with excellent client-facing skills. The successful candidate will be confident in managing a number of simultaneous projects. This role will require some international travel

 

For more information please contact Piers Webster at Piers.Webster@MRL-Technology.com or on +44 (0) 1273 320860


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Marketplace

Mobile Ticketing – Trinity Mobile

 

Trinity Mobile is the UK's leading mobile ticketing technology enabler. Our 'Easy Ticket' desktop software application enable Venues and promoters to deliver barcode or pin based mobile ticketing - dramatically lowering traditional paper ticketing costs and delivering easy entry/added security whilst eliminating touting. The Future of ticketing is here.

 

For more information please visit http://www.trinitymobile.co.uk or contact john.graham@trinitymobile.co.uk


Unlimited Worldwide Calls on Mothers Day - Mobiboo

 

This Mother’s Day, Mobiboo will be giving unlimited free calls to every customer who signs up to its Dashboard soft phone with ‘Home Buffet’ package between now and 18th March (Mother’s Day). Mobiboo’s Home Buffet package costs £39.95 per year and gives unlimited calls to UK landlines.  Calls to other destinations (mobile and international locations) are charged from just 2p/min.

 

Offer valid until midnight on 18/03/07, for details and exclusions please see www.mobiboo.com/mothers-offer.htm


Market Research Report: Converged Wireless VoIP Handsets & Equipment

 

Current Markets (2005-6) & Forecasts (2007-12)

 

Price: £1490 (Single User) £1990 (Multi User) £2990 (Enterprise Wide)

 

Wireless VoIP (Voice over Internet Protocol) technology has just started to make an impact in the telecommunication space. Most of the industry pundits consider WVoIP as the application that is going to revolutionise the whole telecommunication market.

 

For more information go to: http://www.juniperresearch.com/shop/viewreport.php?id=86

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ContentFutures.com is a publication of Juniper Research Limited

© 2006 Juniper Research Limited ® All rights reserved 

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Editor: Paul Skeldon - paul.skeldon@contentfutures.com

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