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Dear Industry Executive, For
many months, advertising has been talked about as something that
content companies and mobile operators should be looking at. Six months
ago, no one really knew how they should be looking at it, only that it
was important. Today, we are starting to see where advertising fits in
— and it could well be one of the most important drivers of the mobile
content market. Paul Skeldon | |||||||||||
Ad-funding deal could make mobile music more appealingHelp may be at hand for the stalling mobile music market. Mobile music solutions provider SDC has partnered Amobee Media Systems to enable new advertising revenues for operators and record labels from over the air mobile music downloads. This means that, rather than the user bearing the whole cost of the music download — perceived as the biggest barrier to over the air downloads — adverts can be used to supplement the costs. The partnership with Amobee, announced at MIDEM in Cannes this week, provides SDC’s white label Java, Symbian and Brew music players the ability to be serve contextual and targeted opt-in advertising impressions without affecting the mobile music listening experience. SDC has integrated Amobee’s HAPI (Handset Application Programming Interface), a small SDK file that enables the DRM music players to receive ads from Amobee’s purpose built mobile ad-server. ‘‘Over the last several years the music industry has engaged with the mobile industry to create a new music experience, whoever, the user bears the full weight of payment – a situation that will ultimately stifles growth. Ad-funding the mobile music business has the potential to create new revenue streams for operators and record labels while delivering an innovative, targeted and measurable advertising channel for brands,” says Zohar Levkovitz, CEO of Amobee Media Systems. “We look forward to ad-funding the SDC music service technology and provide additional revenues for its operator customers.” Read More: http://www.digicont.com/c_index.html | |||||||||||
ITV launches mobile coupon-based interactive advertising initiative
UK broadcaster ITV has become the
first broadcaster to exclusively launch a brand new interactive service
that allows advertisers and retailers to send mobile coupons to TV
viewers which can then be redeemed at High Street retail outlets
through existing scenning and chip and PIN machines — which covers 70
per cent of today’s high street. Read More: http://www.eagleeyetechnology.com/flash/home.html | |||||||||||
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Private expects 130m more handsets to be getting its adult services in Q107Adult entertainment company Private Media Group says that its mobile business is expected to grow in reach by 130 million handsets to 674 million in 2007, following the addition of 12 new carriers of its mobile content in 12 countries, including eight new territories: Japan, Argentina, Canada, Hong Kong, Columbia, Ecuador, Sweden and Finland.“We are currently the dominant adult content provider in Europe: the focus for 2007 will be on developing incremental distribution in the Asia Pacific region and Latin America.” says Tim Clausen, Private’s Director of Mobile Operations. “We are in a strong strategic position to further grow our mobile business in this area. It is important to understand that this expected growth is not only coming from carriers where we will go live, but also from those where we have existing distribution.” Juniper Research expect the worldwide mobile adult content market to be worth $3.3bn by 2011, up from its current level of $1.4bn. Europe is considered the most lucrative market, according to the Juniper study, with the Asia Pacific region the next most valuable to the industry. A total of $14.5bn in revenue is expected to be generated by the adult mobile content sector over the next five years with Europe accounting for 39 per cent revenue over this period. The study estimates that video-based services will account for over 70 per cent of revenue in the mobile adult content market by 2011. Read More: http://www.prvt.com/newsroom/press/view.php?pressid=160 | |||||||||||
4th Screen Advertising becomes first mobile ad agency to join Internet Advertising Bureau UK4th Screen Advertising, the UK based mobile advertising agency and sister company to Mobile Interactive Group (MIG), has become the first mobile agency to join the Internet Advertising Bureau (IAB) – the UK online advertising trade body.As its first mobile agency member, the appointment represents the increased focus the IAB intends to place on mobile marketing over the coming year and beyond. As members of the IAB, 4th Screen Advertising plan to collaborate on research-based projects to promote a greater knowledge and understanding of the mobile market for UK brands, media buyers, mobile media owners and operators. “Although there is no doubt that mobile advertising will be a significant advertising channel going forward, there still remains a significant challenge to educate brands to the opportunities in mobile,” Mark Slade, MD, 4th Screen Advertising tells ContentFutures. “By working with the IAB we hope to leverage their experience in helping to grow a new digital channel. My self and my team are looking forward to working closely with the IAB over the coming year. “ Guy Phillipson, CEO, IAB adds that: “We are dedicated to keeping our members and UK advertisers up to date with all the latest industry research as well as insights into consumer behaviour and attitudes, so extending our remit into the mobile advertising arena would be the most logical step.” Read More: http://www.4th-screen.com/ | |||||||||||
Mobile scratchcards and bingo — the new MP3: mobile personal profitable pleasureWinOne, the mobile gaming subsidiary of Finnish gaming leader EGET, is poised to launch personalized mobile scratchcards that offer a new take on mobile gambling and offer cash prizes. This and the company’s mobile multi-player bingo services will be launched next month at 3GSM in Barcelona.The horoscope-theme scratchcard, GemScope, allows players scratch their star sign to win a prize. The unique feature of the game is that there is a second stage providing a personalized horoscope, so that the player’s experience is different each time they play. This is the first of a range of games for the WinOne Mobile EnterGainment platform. Mobile EnterGainment is a new concept in mobile money gaming, offering a rich, personalized entertainment experience – as well as the chance to win money and prizes and interact with friends through powerful community features. Underpinning the game is WinOne’s EnterGainment Gaming Platform. WinOne provides the platform and the gaming solution as a managed service, including hosting, back office operations and payment processing. Players will be able to use a single wallet and move seamlessly between mobile and Internet if they wish. In coming months, WinOne will release, under the Mobile Entergainment umbrella, a substantial portfolio of other real-money gaming products including Bingo, Keno, and more scratch cards. Casino and skill games will also be introduced. “We are delighted to announce the first major implementation of our trademarked Mobile EnterGainment product range,” says Rufus Miles, WinOne VP of Business Development, “Mobile Players around the world look for responsible gaming solutions, excitement, security - but above all varied entertainment. WinOne is able to offer all of this and uniquely, across both mobile and internet, if needed. We call this MP3: Mobile Personal Profitable, Pleasure.” Read More: http://www.winone.com/page.php?page_id=43&action=details&id=7&offset=0
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The MySpace generation expands social networking to mobileTeenagers are expanding their social networking to mobile, with Italian and UK kids leading the world in using mobile photo-messaging, video messaging, IM, chat, dating and other forms of user generated content (UGC).According to the latest monthly statistics from mobile market statisticians M:Metrics, phone-to-phone photo messaging is the most popular category of user-generated content, with between 19.9 per cent of American, and 49.9 per cent of Italian teens reporting they sent a photo to another phone in the month of October. Sharing videos captured by a mobile phone also proved to be popular. Again, Italy ranked first in video messaging among teens at 25 per cent in the month of October, followed by Spain, at 20.9 per cent, United Kingdom at 20 per cent, France at 15 per cent, Germany at 11.7 per cent and the United States at 6.3 per cent. "Much as teens were the early adopters of PC-based social networking applications, they have proven to be the innovators in the mobile arena," said Paul Goode, vice president and senior analyst, M:Metrics. "Although teenagers and young adults make up only six to 10 per cent of mobile subscribers, they generate more than their fair share of mobile content." Read More: http://mmetrics.com/press/PressRelease.aspx?article=20061214-social-networking | |||||||||||
Upcoming Events | |||||||||||
Machine to Machine 2007
Already represented within RTS and Display 2006, MTOM will gather in 2007 the more representative companies of the field. In
parallel, 2 conferences days will offer the best opportunity to make an
inventory on M2M, give the words to the users and connect technologies
and the multiple concerned industries sectors needs. | |||||||||||
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