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Med1a first to bring free-to-air IPTV content to mobiles
All
content from Med1a’s proprietary ‘View TV’ platform will now be
available worldwide, free-of-charge, to anyone with a 3G enabled mobile
handset, in addition to its current availability via the internet at
viewtv.co.uk or set-top-box. This will significantly increase the
penetration of Med1a’s stable of IPTV channels. View TV is a portal of 900 streaming channels with all connectivity fully managed and monitored by Med1a’s technical staff. Jamie
Branson, Director of Med1a says, “Consumer behaviour is changing fast
and organisations recognise they need to react to that change. As such,
Med1a is committed to maximising the potential of our clients’ IPTV
offerings by providing access to our View TV platform to as wide an
audience as possible. Now, with the addition of mobile to the existing
web and set-top-box access, we have opened up View TV to an even
broader spectrum of casual viewers. Our first to market move into
mobile distribution is a further demonstration of Med1a’s dedication to
helping our clients maximise the profitability of their IPTV channels.” Read More: http://www.med1a.co.uk/med1a%2Dnews/ | |||||||||||
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UK Social Media company outsources Sky TV channels to leading mobile aggregation and application specialistSocial
networking enabler 4D Interactive is extending its UGC TV channels to
embrace mobile in a deal with Indian mobile company Tanla, which will
see Tanla redevelop 4D’s social networking channels on Sky’s digital TV
platform.
David Lee, Managing Director for 4D Interactive says, "We were the first to offer television-based social networking in the "We
are excited by the prospect of becoming 4D's technical partner and
developing its Social Networking channels", adds Gautam Sabharwal,
Tanla's Business Development Director. "Our TV platform has at its core
a flexible, modular and customisable architecture; adapted and
augmented for 4D by our Development Centre in 4D launched Chat Box TV (Sky Channel 874) in 2004, making it the Read More: http://www.4dinteractive.co.uk/media/news.aspx | |||||||||||
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Cherrysauce adds mobile advertising to its adult offeringAward
winning mobile adult company Cherrysauce, is adding mobile advertising
and marketing capabilities to its TotalD2Cmobile off portal mobile
service in a partnership with leading mobile ad platform AdultModa from
MobVision. The
addition of MobVision to the existing group of industry leaders gives
Cherrysauce’s TotalD2CMobile complete, comprehensive capabilities in
the mobile adult sector, covering every aspect, from content,
technology, infrastructure and billing through to marketing and
delivery. MobVision's
Adultmoda mobile marketing service allows advertisers to run highly
targeted mobile Internet campaigns. The system incorporates cutting
edge Ad-Serving and Ad-Management technology built upon years of mobile
experience and expertise. Combined with an off-portal publisher network
delivering over 400 Million WAP impressions per month, Adultmoda gives
advertisers an unrivalled opportunity to reach their target market on
mobile. TotalD2Cmobile
allows media owners to cut out multiple middlemen and take direct
control and ownership over their mobile D2C business and consumers with
Cherrysauce’s expertise and experience in this specialist sector.
Clients of the TotalD2Cmobile service already include Private Media
Group, Mobshack and Candywall (4D Telecom). “The
success of TotalD2Cmobile is the combination of our mobile erotic
market expertise and experience combined with the marketing power and
potential of our clients”, says Julia Dimambro MD of Cherrysauce. “
Cherrysauce has been in the D2C market since 2003 and it has developed
very quickly. Keyword
bidding and search engine channels can quickly become monopolised by a
few players - which weakens the consumer's choice and diversity. The
operators are playing a dangerous game in terms of the long-term
financial benefits within this space. However we see a fresh,
innovative and creative marketing environment being created with the
Adultmoda service and MobVision's mobile adult expertise. They are the
perfect partner for Cherrysauce and its clients to obtain high quality
and targeted traffic from consenting adults looking for these types of
services.” Read More: http://www.cherrysauce.com/press/releases.html | |||||||||||
Tourists get city guides on their mobilesTourists around Similar
mobile guides featuring key sight-seeing information for London, Paris,
Nice, Madrid, Lisbon, Munich, Rome, Berlin, Prague, Florence, Zurich,
Geneva, Amsterdam and Brussels will be released in coming months. The
guides will provide consumers with the ability to travel around major
European cities and read, watch and listen to information about points
of interest at their own pace through their ever-present mobile phone.
Bulky travel books and maps are no longer a necessity for the savvy
globe trotter. Updates
to the guides are performed in real time over the air, so users can
access the very latest information about local events, exhibitions and
cultural events whenever they choose to travel. “This
is a great opportunity for U-Turn to deploy a pan European service and
to work closely with an established, forward thinking content provider
who is looking to expand into the mobile space,” says Toby Downes, Head
of Marketing at U-Turn Media Group. “The Interactive tourist guides are
another example of U-Turn’s ability to deliver interactivity and
crystal clear multimedia to mobile users.” Read More: http://www.u-turnmediagroup.com/news_pressrel.php#adi | |||||||||||
Mobile advertising turnkey solution launched with Ministry of Sound and ITVThe
race to corner the mobile banner ad market is gathering pace, with 4th
Screen Advertising, the mobile advertising division of Mobile
Interactive Group launching its mobile banner ad serving engine
MPression. 4th
Screen now offers a turnkey service to mobile publishers, including
sales, billing, adserving, ad creation and a dedicated campaign
optimisation team. This gives the mobile advertising industry a much
needed one stop shop facility, the company hopes. 4th Screen Advertising will offer advertisers access to its significant UK WAP network which boasts some of the Matt
Dicks Commercial Director, Ministry of Sound explains why he uses it.
"Ministry of Sound has always been at the forefront of digital
marketing opportunities and we are fully supportive of this innovative
new advertising format. Whether marketing our own products and service
or partner brands, Melissa Goodwin, head of mobile ITV adds that "4th Screen offered ITV a fast track into Read More: http://www.migcan.com/4thscreen.html
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Quick error-free video downloads made possible through Red Bee partnershipVideo
content will soon be downloaded more efficiently and corruption-free
through Red Bee Media’s white-label search and navigation tool, Sherpa,
following the signing of an agreement with CacheLogic to add
CacheLogic’s peer-assisted content delivery network (CDN) to its
growing number of supported CDNs on its Sherpa platform. Sherpa offers
a single point of entry for a consumer to find and play video content
on their TV, mobile phone, computer or IPTV service. CacheLogic’s
peer-assisted content delivery network combined with Sherpa will make
downloading faster and more reliable for consumers. Because
CacheLogic’s charges are asset-based rather than per-gigabyte, the new
partnership will also greatly reduce streaming and downloading cost for
Red Bee Media’s clients such as broadcasters and other platform owners
and rights holders. Stacey Anklam, Head of Product Management at Red Bee Media tells us that, “Online content revenues in Sherpa
enables clients to offer content through an interactive programme guide
that can be customised for a client’s brand and business needs. It also
allows clients to build individual user profiles that feed into the
advanced search, rate and recommend functions, which helps them draw in
customers and keep these users engaged. Read More: http://www.redbeemedia.com/press/2007/cachelogic.shtml | |||||||||||
Upcoming Events | |||||||||||
26th-27th March 2007, Vienna For more information please contact Stephen Jury at sjury@ateonline.co.uk Mobile Content World Australia 2007 13th-15th June 2007,
Now
in its 3rd successful year, Mobile Content World Australia 2007 will
take a detailed look at the key trends shaping the global and local
mobile content industry. The agenda features leading speakers from
different areas of the value chain and incorporates a combination of
case studies, interactive panels and focus groups covering the latest
developments around mobile TV and video, mobile search, mobile
advertising, off-net, communities and user-experience. Visit: http://www.terrapinn.com/2007/mcw_au | |||||||||||
Add your event
Project Manager – MRL Technology £45K, A
leading digital entertainment services company based Shepherds Bush is
looking for a Project Manager with excellent client-facing skills. The
successful candidate will be confident in managing a number of
simultaneous projects. This role will require some international travel For more information please contact Piers Webster at Piers.Webster@MRL-Technology.com or on +44 (0) 1273 320860 |
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opportunity to do just that from 1st March 2007 through to 28th May 2007. For more information please email Ben Gold on ben@eulogy.co.uk Market Research Report: Mobile Entertainment Markets: Opportunities & Forecasts 2006-2011 Price: £1490 (Single User) £1990 (Multi User) £2490 (
The
mobile phone has provided a gateway to an ever-widening range of mobile
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these mobile entertainment developments, with consolidated revenue
forecasts, broken down by region and by major entertainment category. ContentFutures.com is a publication of Juniper Research Limited, Telephone +44 (0)1256 830002 We
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